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News & Blog

31% fraud spike for holiday sales

News & Blog

I was on Computerworld.com today and reading about that from Thanksgiving to 31. December 2017 fraud transactions grew, and it sadly doesn’t amaze me since we have been seeing growing numbers in our own portfolio and it seems like it is getting easier to scam etc.

BUT a 31% growth is just nuts and it is definitely in these times where fraud programs like Kount, ReD Shield, different chargeback filters and others is needed, this will help your shop/project from seeing more fraud so you will see more successful and sustainable sales.

ACI Worldwide was also stating that sales in total grew 16%, which shows more and more goes online to do their purchases, subscriptions, and what else is available in the crazy growing world!

I was hoping to see some stats about mobile/tablet growth, to see what the numbers would be in regards to sales from devices not a computer. Because in the later years we have seen desktop drop from first place down to second place in terms of if not sales then viewership and as a e-mail marketeer i have definitely followed that trend closely and focused more and more campaigns on mobile. As not only as a marketeer, also as an advertiser.

It is good times to be a online seller, and if you are clever you make your shop/project mobile friendly as this will help with sales and won’t hurt (maybe take more time) but never hurt.

Dennis

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